Years ago I learned a technique used when building Sigils, but it also is used in logo design for markting and advertizing. I have used it to help find things that I have lost, bring about change and even to represent me symbolically.
It bascially entails writing out a sentance or set of words describing what you want the symbol to represent, bringing them down to a common denominator (single letters) and then arranging them in different ways until you are happy with the symbol.
I used that technique to build the Think+ symbol. In each pic you can see each letter and the plus sign outlined in red:
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